Review Request Scripts — Optimized for Google Gemini & Ask Maps
Google's Ask Maps uses AI to match businesses against real questions like "who handles scorpion control in San Tan Valley?" or "best pest control for ants near Queen Creek." Generic "great service" reviews get skipped. Reviews that mention the type of pest, the city, and the outcome are the ones Gemini surfaces. This tool generates scripts that naturally prompt customers to share those details.
These are the data points Google's AI scans for when matching businesses to conversational queries. Your scripts are designed to naturally encourage customers to mention these in their own words.
Send within 2 hours of completing the job — the experience is still fresh and customers are most likely to respond.
Personalize the message — fill in their name, the pest type, and their city. Generic scripts get ignored.
Don't coach language — let the customer describe their experience in their own words. The script prompts naturally, not prescriptively.
Follow up once — if they haven't reviewed after 3 days, a short friendly nudge is fine. Don't overdo it.
Respond to every review — a quick thank-you from Mark shows future customers you care. Mention the service and city naturally in your response.
Google updated its Prohibited & Restricted Content policy in early 2026 with stricter enforcement. Here are the violations businesses get flagged for most often. Avoid all of these to protect your listing.
Filtering customers by satisfaction before sending a review link — only sending happy customers to Google while routing unhappy ones to an internal survey. Google prohibits selectively soliciting positive reviews.
Offering payment, discounts, free services, gift cards, or any other reward in exchange for leaving a review — even for "honest" reviews. The FTC also prohibits incentivizing reviews that express a particular sentiment.
Asking customers to mention a specific employee by name, use particular keywords, or include scripted phrases in their review. Google now explicitly discourages this — review content must be organic and reflect the customer's own experience.
Requiring or pressuring customers to leave a review while still at your location — handing them a tablet, hovering while they type, or asking them to review before they leave the property.
Owners, employees, family members, or anyone with a material connection to the business posting reviews without disclosure. This includes asking friends to post reviews even if they've never used your services.
Asking customers to remove or edit a negative review, threatening legal action over legitimate negative feedback, or offering compensation in exchange for taking down a bad review.
Sending mass review requests all at once or generating an unnatural spike in reviews over a short period. Google's AI detects sudden patterns that don't match your normal review velocity.
Last updated: April 2026 · Based on Google's Prohibited & Restricted Content policy for Maps